Custom software& automationfor owner-led businesses.
Built in Brooklyn for businesses where the owner still makes the calls. Nothing ships unless you can check the work behind it.
Find what slows the business. Build what fixes it.
Booking links break. Invoices go out by hand. Orders slip between tools. Michael finds where it happens and builds the fix. It starts with a free operations snapshot.
GO TO CONSULTINGThe flag marks the step where it goes missing. Four flows, drawn in full on the consulting page.
Automation made software cheap. It did not make it defensible.
Software is cheap to produce now, and a lot of it is built to guess. Ask it the same question twice and the answer moves, and nothing tells you why. That is fine until the answer goes out to a customer. We build the other kind.
Every number comes from a rule you can read. Run the same numbers twice and you get the same answer twice. If it ever changes, you can see what changed upstream.
It behaves the same under real conditions as it does in a demo, and when something is wrong it stops and tells you what.
Each claim traces to a source you can open, whether a customer is asking or you are checking. Where there is no source, it is marked as an estimate.